Agenda & Workshops
2011 Oregon Governor’s Conference on Tourism
Eugene Hilton & Conference Center
Below is a snapshot of the conference agenda.
To view the complete agenda, click here.
Sunday, April 10
Pre-Conference Industry Meetings:
8:00 am – 10:00 am Oregon Tour & Travel Alliance [OTTA] Board Meeting Vistas II (12th floor)
10:00 am – 10:30 am OTTA Rush Hour Vistas II (12th floor)
10:30 am – 11:30 am OTTA Committee Meetings Vistas II (12th floor)
11:30 am – 1:00 pm OTTA Lunch Meeting Vistas I (12th floor)
Registration is required - www.OregonPackagedTravel.com
10:00 am – 12:30 pm Scenic Byways Meeting Seeger
1:00 pm – 3:00 pm Oregon Tourism Commission Meeting (Composer's Hall)
3:00 pm – 4:00 pm Oregon Destination Marketing Organizations Membership Meeting (Joplin)
3:30 pm – 4:30 pm First-Timers Reception (Hellman)
4:30 pm – 6:30 pm Exhibit Hall Opening Dinner Reception (Lobby)
7:00 pm – 9:00 pm Awards Event: Celebrate Our Stars - An Evening to Remember! (Hult Center)
9:00 pm – 11:00 pm After Hours Liquid Storytelling (Hilton)
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Monday, April 11
7:00 - 8:00 am Fun Run or Walk
7:00 - 7:45 Yoga
8:30 – 10:20 am Breakfast General Session: Winning the Hearts of Experience Hungry Travelers
10:30 – 11:00 am Exhibitor Break and ODMO Silent Auction
11:00 – 12:20 pm – Workshop Session I
A-Tourism Development: Inspirational Stories of Tourism Development in Rural Communities
B-Consumer Marketing: Get Read! In Every Medium
C-International/Travel Trade: International & Domestic Travel Trade 101: Ask the Tour Operator
D-Leadership & Strategy: Tourism's Role in Oregon's Economic Development Infrastructure
12:30 – 1:50 pm Lunch General Session: Engagement 2.0
2:00 – 3:20 pm – Workshop Session II
A-Tourism Development: Tell Your Cultural Heritage Story and the Visitors Will Come
B-Consumer Marketing: Viral Marketing 2.0 - Creating Your Own "Word of Mouth"
C-International/Travel Trade: International Speed Dating a la Travel Oregon - 1st Session
D-Leadership & Strategy: Numbers to Knowledge: What Are We Learning About the New Consumer?
3:30 – 4:00 pm Exhibitor coffee break
4:00 – 5:20 pm Interactive Shirtsleeve Sessions
1. International Speed Dating a la Travel Oregon - 2nd Session
2. Building Up Your Success Stories That Tell Your Career Narrative
3. Pursuing Meetings & Conventions as an Economic Driver for Your Community
4. Cemetery Tourism - Making Your Local Stories Come Alive
5. Travel Oregon Forever - Advancing Sustainability in the Tourism Industry
6. Storytelling 4 Ways: Meet the Experts
6:30 – 9:00 pm A Night at the Museum - Jordan Schnitzer Museum of Art
9:30 - 10:30 pm NIGHTLIGHT: A Late-Night LIVE Story Performance Lounge (Hilton)
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Tuesday, April 12
7:00 - 7:45 am Yoga (Hilton Fitness Center - Basement)
8:30 - 9:50 am Breakfast General Session: Outlook on International Inbound Tourism
10:00 - 10:25 Exhibitor Break and ODMO Silent Auction
10:30 - 11:50 pm – Workshop Session III
A-Tourism Development: Everything You Ever Thought You Needed to Know About Cycling Tourism...in a Nutshell
B-Consumer Marketing: Spinning a Successful Yarn One Measure at a Time - Practical Soluctions to the Measurement Conundrum
C-International/Travel Trade: Outlook on International Inbound Tourism
D-Leadership & Strategy: Tales from the Capitol
12:00 – 1:30 pm Lunch General Session: The Stories That Bring Us Together
1:30 - 2:00 pm Final Exhibitor Break
